Presented by Lisa Madaschi
Founder of MaCa Coaching & Mentoring
Leadership & Career Coach | Brand Strategist | Speaker
Lisa Madaschi is an ICF PCC Coach and brand strategist with over a decade of global experience in corporate marketing and leadership development.
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Before founding MaCa Coaching & Mentoring, she led international brand campaigns across Europe, the U.S., and Latin America, an experience that now fuels her mission: helping coaches and leaders express who they are through brands that feel authentic, trustworthy, and human.
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Lisa combines her background in communication, branding, and coaching to guide professionals in building brands that don’t just look good — they resonate.
“When your brand reflects your truth, trust follows naturally.”
In this course we will cover
What
You’ll Learn
The journey begins with clarity. You’ll explore your purpose, values, and audience to uncover what makes your coaching unique. From there, you’ll shape a signature identity that reflects your voice, personality, and presence. Together, we’ll craft your story, the message that connects who you are with the clients you want to reach. You’ll learn how to translate that story into a strong online presence that feels authentic and cohesive across every platform. Finally, we’ll focus on visibility and growth, helping you share your brand with confidence and keep it aligned as you evolve as a coach and professional.
Format
✅ 6 live sessions (1.5 hours each)
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✅ Small cohort (max 10 coaches) for deep connection and feedback
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✅ Interactive exercises using The Coach Branding Toolkit Workbook
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✅ Private WhatsApp group for accountability​
Takeaways
✅ A clear and authentic brand story
✅ A complete brand identity guide (tone, colors, visuals)
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✅ A defined online presence strategy
✅ A visibility plan you can use immediately
✅ A supportive network of fellow coaches
Upcoming Cohort Schedule
Live Sessions: Fridays, 12:00–1:30 PM ET
📅 November 21, 2025
✨ December 5, 2025
🎯 December 19, 2025
🌟 January 9, 2026
🚀 January 23, 2026
💡 February 6, 2026
